When we opened Herban Flow, Florida’s first non-alcoholic bottle shop, we set out to create a community around connection without compromise. More and more people were reaching for THC beverages, kava, mushroom elixirs, and other functional alternatives instead of alcohol — but there wasn’t a festival celebrating this movement.
That’s why we launched The High & Dry Festival.
In January 2025, we welcomed over 400 attendees and 65+ brands to Coastal Creative in downtown St. Petersburg. It quickly became the largest THC beverage festival in Florida, with a tasting hall full of hemp drinks and functional seltzers, music, food vendors, and a vibe that proved there’s a new way to gather.
The response was overwhelming. People wanted more — more brands, more education, more reasons to raise a glass together.
What to Expect in 2026